Te Āhua o te Teití Ipurangi: Ngā Kōrero a ngā Tatauranga mō ngā Taupānga Teití (2025)

Te pikinga o te mākete, te ngenge o te swipe, te ngenge nui, me te mahi e whai ake nei mō te kimi aroha ipurangi

Tonohono Ipurangi | | , Editor-in-Chief
Tauanga teití ipurangi
Porohia te aroha

I te tau 2025, kua tino rongonui te whakaipoipo ipurangi, e tere haere ana te tipu me te aro atu ki ngā wero hou. I mōhio koe he rau miriona ngā kaiwhakamahi o ngā taupānga whakaipoipo inaianei, ā, kua piki ake ngā taupānga pai rawa atu $6 piriona i te tau kua hipaEngari i tua atu i ngā hua, e whakaatu ana ngā tatauranga taupānga whakaipoipo i te ngenge haere o te hunga whakamahi i ngā swipe me te rapu i tētahi mea anō. I roto i tēnei tuhinga, ka ruku hohonu tātou ki ngā tatauranga hou mō ngā taupānga whakaipoipo kia mārama ai me pēhea te whakarite o ngā au hou ki te huri i te wheako whakaipoipo ipurangi. 

Ngā Auahatanga o te Mākete Teití Ipurangi

Kua tipu te mākete taupānga whakaipoipo ipurangi hei umanga ao maha-piriona tāra. Mai i te tau 2024, ka haere tonu te whānui o te mākete, nā te pikinga o te whakamahi waea atamai me te manakohanga pāpori, ahakoa e whakaatu ana ētahi matapae kei te piki haere te tipu o te whai wāhi a ngā kaiwhakamahi. Anei ngā mea ngā tatauranga whakaipoipo ipurangi kōrero mai ki a mātou mō ngā au o te mākete whakaipoipo ipurangi

  • I te tau 2024, ko te moni whiwhi o te ao mō ngā taupānga whakaipoipo he $6.18 piriona. Mai i tēnei, $3.35 piriona i ahu mai i ngā taupānga a Match Group anake.
  • Ko Amerika Te Raki te mākete nui rawa atu, e 50% o ngā moni whiwhi. Ko Ūropi te tuarua, e 23%. Ko Āhia-Moananui-a-Kiwa me Āwherika te 27%, ā, koinei te mākete tino tere te tipu o te whakamahi i ngā taupānga whakaipoipo. 
  • Ko te kaupapa mākete o te ao mō te tau 2030 e $17.28 piriona, e tohu ana i te tipu pumau, ahakoa he puhoi ake i ngā tau puāwaitanga o mua.

Ngā kōrero a ēnei tau: E whakaatu ana ēnei tau kua noho ngā taupānga whakaipoipo hei wāhanga nui o te ōhanga matihiko. Kua mutu te wā o te whakama. Kua whakaaetia te whakaipoipo ipurangi hei tikanga mō te whai hononga aroha. Heoi, kei te raru te umanga i te tipu haere o te tipu me te huri haere o ngā tumanakohanga a ngā kaiwhakamahi. 

Te Mahi a ngā Taupānga Teití i te Tau 2025

e hia ngā tāngata e whakamahi ana i ngā taupānga whakaipoipo puta noa i te ao
Kei te tipu haere tonu te mākete whakaipoipo ipurangi

Ahakoa i roto i te mākete e puāwai ana, kāore i te ōrite katoa ngā taupānga whakaipoipo. Kei te pakeke haere ētahi o ngā kaiārahi ahumahi, engari kei te piki haere ngā huarahi hou. Koinei te mea e kīia mai ana e ngā tatauranga mahi taupānga whakaipoipo mō ngā kaitākaro matua i te tau 2024–2025: 

Te pānui e pā ana: Ngā Uauatanga o te Teití Hou me te Me Pēhea te Whakatere i a rātou

  • Tinder: Ko te paionia o te taupānga swipe tonu te taupānga whakaipoipo e whiwhi moni nui ana, e 30% pea te nui o ngā moni whiwhi katoa mai i ngā taupānga whakaipoipo. I te tau 2024, i whiwhi a Tinder i te tata ki $1.94 piriona, e 31.4% te hea mākete. Heoi, kua mātao te tipu. I kite a Match Group, te matua o Tinder, pikinga moni whiwhi ~3% anake i te tau 2024, he puhoi tere mai i ngā pikinga rua-mati o mua. Kei te mau tonu te mana o Tinder, engari kei te papatahi tōna pihi tipu, e whakaatu ana i te turanga kaiwhakamahi kua ki tonu me te whakataetae.
  • Hine: He rerekē ki te papatahi o Tinder, kei te tere haere te tipu o Hinge. Ko te taupānga, e hokohoko ana i a ia anō mō ​​ngā whanaungatanga nui, i whakaputa tata ki $550 miriona te moni whiwhi i te tau 2024, he pikinga 38% YoY. I hipa ake tēnei pikinga tere i ngā hoa, e whakaata ana i te rongonui o Hinge i waenga i ngā pakeke rangatahi e rapu ana i ngā wheako whakaipoipo whai take.
  • Ngā Kaupapa Matua o te Hauwhā Tuarua o te tau 2025 mō te Rōpū Whakataetae: E whakaatu ana ngā whiwhinga hou i te rerekētanga mārama i waenga i a Hinge me Tinder. Te hauwhā tuarua o Hinge mō te tau 2025 kua eke te moni whiwhi ki te $168 miriona me te 1.7 miriona ohauru. Ko te moni whiwhi a Tinder i te hauwhā tuarua o te tau 2025 he $461 miriona, engari i heke iho i te 4% i te tau, e tohu ana i te hekenga o ngā kaiwhakamahi, te iti iho rānei o te whakapaunga mō ia kaiwhakamahi. I te katoa, ko te moni whiwhi a Match Group i te hauwhā tuarua o te tau 2025 he $864 miriona, ā, i heke iho te hua whakahaere mā te ~5%.
  • Ngā Kaitākaro Kē Atu: He rerekē ngā hua o ētahi atu taupānga. E ai ki ngā pūrongo, i heke te moni whiwhi a Bumble, te tuarua o ngā taupānga kore-Match nui rawa atu. ~7.6% te hekenga o te tau ki te $201 miriona i te hauwhā tuarua o te tau 2025, me te hekenga o ngā kaiwhakamahi e utu ana. He iti ake te whiwhinga moni a ngā taupānga motuhake pērā i a Grindr, tata ki te $345 miriona i te tau 2024 engari e aro ana ki ngā wāhanga pono

Ngā mea e whakaaturia mai ana e ēnei tatauranga taupānga whakaipoipo ki a tātou: Kei te piki haere te āhua o ngā taupānga whakaipoipo. Kei te tipu haere tonu ngā moni whiwhi, engari he nui te aro ki ētahi tūāpapa nui, ā, kāore taua tipu i te ōrite. Kei te puhoi haere ngā rā o te horapa tere o ngā kaiwhakamahi hou, e akiaki ana i ngā kamupene ki te auaha kia harikoa ai ngā kaipupuri moni me ngā kaiwhakamahi.

Te Ahurea Taupānga Teití

ngā tatauranga angitu mō te whakaipoipo ipurangi
He tūturu te ngenge me te hemokai

Haunga ngā tāra me ngā tango, he aha te ahurea o ngā taupānga whakaipoipo i te tau 2025? E whakaatu ana ngā raraunga whanonga me ngā rangahau a ngā kaiwhakamahi i tētahi ao o ngā swipe me ngā karere he nui te tauine, ā, he ngenge hoki te swipe. I konei, ka tirohia e mātou te whakamahinga a te tangata i ngā taupānga whakaipoipo, ō rātou whakaaro mō aua taupānga, me ngā tauira whakauru e tautuhi ana i te "ahurea swipe":

Te pānui e pā ana: He aha te uaua o te whakaipoipo? Ngā take 10 me pēhea te whakatau i aua take

  • Te whakamahinga o te ao whānui i te taumata teitei rawa atu: Kua noho ngā taupānga whakaipoipo hei taputapu noa mō te tūtaki ki te tangata. E ai ki ngā tatauranga tata nei, neke atu i te 350 miriona ngā kaiwhakamahi taupānga whakaipoipo puta noa i te aoKua tata rua te pikinga o tēnei turanga kaiwhakamahi mai i te mutunga o te tekau tau atu i 2010, e tohu ana i te whakaurunga matua o te taupānga whakaipoipo.
  • Te whakatōpūtanga o te ahurea swipe: Kei te kitea ngā tohu e memeha haere ana te ngangau tuatahi o te whakaipoipo swipe-based. I te US, kua heke te ōrau o ngā pakeke e whakamahi ana i ngā taupānga me ngā pae whakaipoipo i ngā tau tata nei, mai i te tata ki 18% i te 2019 ki te 15% i te 2022Whai muri i te pikinga o te maha o ngā tāngata i te wā o te mate urutā, he iti ake te tokomaha o ngā Amerikana kei te whakamahi i ngā taupānga whakaipoipo inaianei. E kī ana ngā kaitātari he ngenge tēnei i ngā taupānga whakaipoipo. He maha ngā kaiwhakamahi e ngenge ana i te panuku mutunga kore me ngā taupatupatu papaku. I te nuinga o te wā, i eke te whakamahinga ki te tihi o te tau 2020, ā, kua noho pumau, kua heke paku rānei mai i taua wā.
  • Te ngenge me te ngenge o te kōtaha: He mea whakamataku ngā tatauranga mō ngā taupānga whakaipoipo me te ngenge: he maha ngā kaiwhakamahi hohe e ngenge ana, e ngenge ana rānei i te tukanga katoa. He maha ngā rangahau e whakaū ana i te whānui o te "te ngenge nui i roto i te taupānga whakaipoipo"Hei tauira, i roto i te Te rangahau hauora a Forbes, 79% o te Gen Z me te 80% o te millennials i kī kua ngenge rātou i ngā taupānga whakaipoipo. Ko te pūtake o tēnei ngenge ko te āhua tauwhitinga, tauhokohoko hoki o te swipe me te kōrerorero. He maha ngā kaiwhakamahi, inā koa Te whakaipoipo i te reanga Z whakaahuahia te whakaipoipo ipurangi hei mea e ngenge ana i te kare ā-roto, he huringa i roto i ngā whakataetae e memeha haere ana, he tūtaki rānei ki te wairua me te whakakorenga nui
  • Ngā Wāhi Aro me ngā "Whakarihariha": I te toharite, he poto noa te wā e pau ana i ngā Amerikana ki te tirotiro i ia kōtaha. Te rangahau a Forbes i kitea e tata ana ki te hauwhā o te tangata e pau ana i raro i te 60 hēkona ki te aromatawai i te kōtaha o tētahi hoa taumau pea, ā, ko tētahi atu 21% e pau ana i te 1–2 meneti noa iho. Ko ngā "icks" nui rawa atu, ko ngā mea e kore e pai ki te whakaipoipo I roto i ngā pūrongo o taua rangahau anō, kei roto ko te whakaaro kino, te kawa rānei i roto i te kōrero whaiaro. Tata ki te 70% o ngā kaiwhakamahi i kī koinei te take matua mō te swipe maui, ā, muri iho ko ngā whakaahua kua tino whakatikahia, kua tātarihia rānei i te 63%. Ko tētahi atu amuamu noa ko te wetereo koretake, te koretake rānei. E whakataurite ana ngā kaiwhakamahi ki te korenga o te kaha, te kore mātauranga rānei, ā, ka taea te huri tere i te whakaaetanga. Ko te tikanga, he tino whai hua ngā kaimātakitaki kōtaha: ko te tohu o te waiaro kāore e hiahiatia, ngā pikitia rūpahu, te kōrero whaiaro kī tonu i te patopato ka taea te whakaoho i te "kāo" tonu i roto i ngā hēkona ruarua.

Ngā mea e kōrero mai ana ēnei au whakaipoipo ipurangi ki a tātou: He ahurea whānui te ahurea taupānga whakaipoipo i te tau 2025, engari he rerekē hoki ngā whakaaro o ngā kaiwhakamahi. E maioha ana te tangata ki ngā whai wāhitanga e tukuna ana e ngā taupānga, engari kei te piki haere te āwangawanga mō ngā ngoikoretanga, mai i te āhua papaku ki te huna, te whakatoi, me te ngoikore o te hinengaro i te "noho tonu" i te mākete aroha.

Ngā taurite, ngā whanaungatanga, me te whai huatanga

Kei te tutuki i ngā taupānga whakaipoipo ā rātou kupu whakaari mō te āwhina i te tangata ki te kimi hononga pumau? He kaupapa tautohetohe te reiti angitu mō te whakaipoipo ipurangi, ā, e kī ana ngā raraunga ahakoa ka arahi ngā taupānga ki ētahi hoa rangatira harikoa, he iti noa iho te wāhanga o ngā hononga o te ao tūturu. Whakaarohia ēnei tatauranga taupānga whakaipoipo:

1. Te wāhanga o ngā tāne me ngā wāhine e tūtaki ana i runga ipurangi

Ahakoa te horapa o ngā taupānga whakaipoipo i ngā wāhi katoa, e whakaatu ana ngā rangahau he tokoiti noa iho ngā tāne me ngā wāhine e tūtaki ana mā roto i aua taupānga. tātaritanga ā-ao hou E kapi ana i ngā whenua 17, e 8–13% noa iho o ngā tāne me ngā wāhine takatāpui e kī ana ka tūtaki rātou mā roto i ngā taupānga whakaipoipo, ki te whakaritea ki te 24% o ngā tāne me ngā wāhine takatāpui, takatāpui, takirua rānei (LGB). Nō reira, tata ki te 1 i roto i te 10 ngā tāne me ngā wāhine takatāpui e 1 i roto i te 4 e hono ana ki tētahi taupānga. Ko te toenga i tūtaki mā roto i ngā tikanga tuku iho pērā i ngā hoa, te mahi, te kura, me ētahi atu wāhi pāpori. Waihoki, i kitea i roto i tētahi rangahau a te Pew Research Center i te US, e 10% noa iho o ngā pakeke kua moe tahi e kī ana i tūtaki rātou ki tā rātou hoa rangatira o nāianei mā roto i tētahi tūāpapa whakaipoipo ipurangi. 

Ahakoa i roto i ngā Amerikana kei raro iho i te 30 tau te pakeke, ko rātou te hunga e kaha ana ki te whakamahi i ngā taupānga, tata ki te 20% o te hunga e whai hononga ana i tūtaki ki tā rātou hoa i runga ipurangi. E whakaatu ana ēnei tatauranga angitu o te whakaipoipo ipurangi ahakoa he huarahi noa ngā taupānga ki te rapu hoa, ehara i te mea koinei te huarahi matua ki te… te whanaungatanga mo te wa roa, inā koa mō te hunga takatāpui.

2. He maha ngā kōwhiringa, he iti noa ngā "taurite"

ngā tatauranga taupori mō te whakaipoipo ipurangi mā te tau
Ka taea e te momotu i waenga i ngā kōwhiringa me ngā taurite te whakatupu i te riri

Tērā pea ka kohia e ngā kaiwhakamahi ngā tekau, ngā rau rānei o ngā taupatupatu me ngā kōrerorero, engari he iti noa iho ka taea te huri hei rā tūturu, ā, he iti iho ka taea te huri hei whanaungatanga. Kua tohua tēnei e ngā rangahau a ngā kamupene taupatupatu. Hei tauira, ko ngā wāhine kei runga i ngā taupānga pūrongo e tata ana ki te 10–30% anake o ā rātou whakataetae ka puta he hui kanohi ki te kanohi, ko te tūponotanga ia he iti iho i te 5% mō ngā tāne. 

Ahakoa ka whakanuia rawatia e ngā taupānga tō puna hoa mahi pea, ko ngā hua whai hua, pērā i hononga motuhake, he iti tonu te ōrau o ngā marena. Ka taea e tēnei momotu hononga te whakatupu i te riri.

Te pānui e pā ana: Me pēhea te tīmata i te whakaipoipo: Ngā tohutohu mō te hunga tīmata me te hunga e tīmata anō ana

3. Kounga vs. rahinga

Kei te tautohetia anō hoki mēnā he pumau, he whai hua rānei ngā whanaungatanga i hangaia mā roto i ngā taupānga, pērā i ērā i hangaia tuimotu. E whakaatu ana ētahi rangahau he rite tonu te tūponotanga o ngā tāne me ngā wāhine e tūtaki ana ki te ipurangi ki te hanga hononga pumau, harikoa. Heoi, e kī ana ētahi atu rangahau nā te mea he nui te ahua o te whakaipoipo me te tauhokohoko i roto i ngā taupānga, kāore pea te iwi e hiahia ki te whakapau kaha. 

Kei te whanake tonu te reiti angitu o te whakaipoipo ipurangi i roto i ngā marena tuku iho – i whakaatuhia e ngā raraunga o te tīmatanga o te tekau tau 2010 te pikinga ake o te auau o ngā marena mai i te tūtaki ipurangi, engari ko ngā taunakitanga pakiwaitara o nāianei e tohu ana he maha ngā hononga i tīmatahia e te taupānga ka memeha wawe, ka noho noa rānei.

Ngā kōrero a ēnei au mō te angitu o te whakaipoipo ipurangi: Ka taea e ngā taupānga whakaipoipo te arahi ki te aroha, engari e ai ki ngā tatauranga, kāore anō kia whakakapi i ngā tikanga tawhito mō te tūtaki ki tētahi hoa. He hongere kotahi i roto i te maha, ā, he hongere kāore e puta te aroha roa mā te nui o te whakapau kaha ki te rapu hoa.

Te pānui e pā ana: 9 Ngā Tohu Kua Rite Koe Ki Te Whakarērea Te Whakaipoipo, Me Pēhea Te Whakahaere I Tēnei Huringa

Te ngenge nui, te hauora hinengaro, me ngā pānga pāpori

Kāore te pānga o ngā taupānga whakaipoipo i te whakaipoipo noa iho. Kei te piki haere te rangahau a ngā kairangahau i te pānga o ēnei tūāpapa ki te hauora hinengaro o ngā kaiwhakamahi, ki te whakaaro nui ki a ia anō, me ngā tikanga pāpori. Heoi anō, he maha ngā taunakitanga e tohu ana i ngā pānga kino ina whakamahia nuitia ngā taupānga. Anei ngā tohu a ngā tatauranga o ngā taupānga whakaipoipo:

1. Ngā āwangawanga mō te āhua o te tinana

He arotake whānui mō rangahau Mai i te tau 2016 ki te tau 2023, i kitea e neke atu i te 85% o ngā rangahau i whakaatu i tētahi hononga nui i waenga i te whakamahinga o ngā taupānga whakaipoipo me te āhua kino o te tinana. Ko te whakamahinga nui o ngā taupānga, e aro nui ana ki ngā whakaahua me ngā whakatau tere, e hono ana ki te pikinga o te kore harikoa ki te āhua o te tangata. 

Mā te panuku haere i ngā kōtaha kua whiriwhiria ka taea te whakaoho i ngā whakataurite kino. He maha ngā kaiwhakamahi, inā koa ko ngā wāhine rangatahi, e kī ana kāore i te "tino ātaahua" i muri i te whakamahi i ngā taupānga. Ko ētahi ka uru ki te kai koretake, ki te whakamahi nui rānei i te whare takaro hei whakatutuki i ngā paerewa e whakaarohia ana. Nō reira, ka taea e ngā taupānga te whakanui ake i ngā pēhanga o te ahua o te tinana kua noho kē, nā te mea ka aromatawaihia te tangata i runga i te āhua.

Te pānui e pā ana: 7 Ngā Take e Kino ai te Teiti, me pēhea te Whakatutuki

2. Ngā pānga ki te hauora hinengaro

Waihoki, tata ki te haurua o ngā rangahau i arotakehia i kitea he hua kino mō te hauora hinengaro e pā ana ki ngā taupānga whakaipoipo. Kua honoa ngā kaiwhakamahi taupānga maha ki ngā reiti teitei ake o te manukanuka, te pouri, me te he iti te kiritau. Ka taea e te hoahoa "swipe-right" kua whakangaohia te hanga i tētahi huringa whakawara e waiho ana i ngā kaiwhakamahi kia rite ki te mea kua makahia, kua whakakahoretia rānei. I roto i rangahau, he tokomaha ngā kaiwhakamahi e kī ana nā ngā taupānga whakaipoipo i nui ake ai tō rātou whakaaro pouri mō te whakaipoipo me te noho pōuri ki a rātou anō. 

ngā wheako kino ki ngā tatauranga taupānga whakaipoipo
Ka taea e te tukanga te whakapōrearea i te hinengaro o te tangata

Ko ngā kupu pēnei i te "ngoikore o Tinder" me te "manukanuka o ngā taupānga taumau" e whakaatu ana i te āhua o te tukanga e whakapōrearea ana i te tangata i roto i ngā kare ā-roto. Ko ngā mea mutunga kore ka taea me te pouri mutunga kore ina kore e tutuki ngā taunga ka pā kino ki te oranga. He nui te kitea o ēnei pānga kino, ā, kei te karanga ngā kairangahau kia whakatūpatohia ngā tikanga pēnei i te herenga wā ki ngā taupānga, ki ngā āhuatanga rānei hei whakatenatena i ngā taunekeneke atawhai.

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Ki tō whakaaro he mea tūturu te ngenge o te taupānga dating? 

3. ngā take ngenge me te haumaru

Haunga te ngenge nui, he tino ngenge hoki ngā kare ā-roto e pā ana ki te whakamahi nui i ngā taupānga whakaipoipo. Mā te aromatawai tonu me te aromatawaihia, te aro atu rānei ki ngā karere kino me ngā kōrero huna, ka puta te ahotea tūturu. Ehara i te mea ka pā ki te hauora hinengaro anake tēnei engari ka whakarērea katoatia hoki e ētahi ngā taupānga. E wehewehea ana ngā whakaaro o te marea mō te haumaru o te whakaipoipo ipurangi. Tata ki te 48% o ngā Amerikana e whakaaro ana he haumaru, 49% he kore haumaru. Kua ara ake anō hoki ngā karanga mō te whakatikatika pai ake me ngā āhuatanga pēnei i te tirotiro papamuri i runga i ngā papaaho whakaipoipo.

Ngā mea e whakaaturia mai ana e ēnei tatauranga ki a tātou: Ahakoa kua huaki mai i ngā taupānga whakaipoipo he ao whānui o ngā kōwhiringa, he maha anō hoki ngā wero hinengaro-pāpori hou kei roto. Inaianei kua mārama te hononga i waenga i te whakamahinga nui o ngā taupānga me ngā tohu oranga kino pēnei i ngā raruraru āhua tinana, te ngenge o te ngākau me te ngenge. 

Te Āhua o te Ao Tūroa o te Teití Ipurangi

I te mea kei te piki haere te tipu o ngā kaiwhakamahi, ā, kei te piki haere hoki ngā whakahē, kei hea te huarahi e anga atu ai ngā taupānga whakaipoipo? Kei te huri haere ngā kaiārahi ahumahi me ngā tīmatanga i ngā rautaki hei whakatika i te ngenge o te swipe me te whakatutuki i te hiahia o te whakatupuranga ki ngā hononga pono. Anei ētahi o ngā au me ngā mahi auaha matua e hanga ana i te heke mai o te whakaipoipo ipurangi i a tātou e anga atu ana ki te tau 2025 me tua atu:

1. Te whakaipoipo ā-tauira, kaua ki te swipe

He maha ngā taupānga e whakahou ana i te waitohu, e hanga hou ana rānei hei whakatenatena i "te teití whakaaro", me te whakanui i te kounga i te rahinga. Ko Hinge te tauira matua o tēnei kaupapa, e kī ana ko ia te taupānga "kua hangaia kia mukua." Te āhua nei he tino whai hua tēnei huarahi. Kua piki ake te turanga kaiwhakamahi me te moni whiwhi a Hinge, e kī ana kei te aro atu ngā kaiwhakamahi ki tētahi wheako whai take. Kei te aro atu ētahi atu papaaho. 

ōrau o ngā whanaungatanga i tīmata i runga ipurangi
Whakakapia te swipe kore whakaaro ki te taurite whakaaro nui

Hei tauira, i tāpirihia e Bumble ētahi āhuatanga hei tautuhi i tāu e rapu ana, kia taea ai e ngā kaiwhakamahi te tohu mēnā e hiahia ana rātou ki tētahi whanaungatanga, ki tētahi mea noa rānei. Ko te whakaaro he whawhai ki te ahua o te "kēmu tau" me te whakakapi i te swipe kore whakaaro ki te taurite whakaaro nui. 

I ngā rā kei te heke mai, me tumanako tātou ka whakauru mai ngā taupānga i ētahi atu tohutohu, pātai ārahi, me ngā huānga kōtaha hei whakatairanga i te hiranga, kaua ki ngā whakatau tere. Tērā pea te āhua o te heke mai, ehara i te mea he mīhini petipeti rongonui, engari he mīhini tauutuutu mamati e whakaroa ana i te whakaaro hohonu a ngā kaiwhakamahi.

2. Te whiwhi moni me te whakatauira—He mahi taurite

Ko tētahi wero matua e pā ana ki ngā ratonga whakaipoipo ko te whakataurite i tā rātou tauira pakihi ki te angitu o ngā kaiwhakamahi. Mēnā ka angitu tētahi taupānga ki te kimi i te "tino tangata" māu, ka wehe atu koe, he mea kino tēnei mō te moni whiwhi tonu. Kei te akiakihia e tēnei "pari whakarara" ngā otinga auaha. 

  • Kei te whakawhānui ake ētahi kamupene i ā rātou taupānga hei hopu i ngā kaiwhakamahi i ngā wāhanga rerekē o te ao, pērā i te whakaipoipo ngāwari i te taiohinga, me ngā whanaungatanga nui mō ngā wāhanga o muri mai.
  • Kei te piki haere te kaha o ētahi atu ki ngā tauira ohaurunga e whakarato ana i te uara tonu i tua atu i te kimi hoa, e tuku ana i ngā āhuatanga pāpori, i ngā hapori, i ngā ihirangi rānei hei pupuri i te hunga takakau kia aro tonu ahakoa kāore rātou e rapu ana.
  • Ko te whāinga kia whakanuia ake te "wā i runga i te taupānga" i ngā huarahi pai, kia kite ai ngā kaiwhakamahi i te taupānga ehara i te mea he huarahi noa ki te whakatutuki i tētahi whāinga engari he wāhi noho tahi kia kore ra ano e hiahiatia. 
  • Ko te whiwhi moni ā muri ake nei, tera pea ka uru atu ki ngā ratonga taumata-maha: ka noho kore utu tonu te whakataurite taketake, engari ka whakanui ake ngā taupānga i ngā wheako pēnei i ngā huihuinga IRL, te whakangungu, me ngā whakapainga kōtaha e ārahihia ana e te AI e pupuri ana i te hunga takitahi kia aro tonu, kia utua tonu ahakoa e whai ana rātou i ngā whakataurite whai tikanga.

Te pānui e pā ana: Ngā Tikanga Whakaipoipo—25 Ngā Ture Hei Whakarite i a Koe mō te Angitū

3. Te pikinga ake o ngā tūāpapa motuhake me ngā tūāpapa ranu IRL 

Ko tētahi atu ia o ngā mahi ko te tipu haere o ngā taupānga me ngā ratonga whakaipoipo motuhake e whakahaere ana i ngā hui ā-tinana. Engari ko te swipe kotahi-rahi-e-mō-te-katoa, he maha ngā taupānga hou e aro ana ki ngā hapori, ki ngā hiahia rānei, mai i ngā kaimahi pāmu ki ngā kaitākaro ki ngā hunga aroha ki ngā mōkai. Ko te mea e kukume ana ko te puna whiriwhiri ake me te wairua hapori. I te taha o tēnā, kei te rukuhia hoki e ngā taupānga ō rātou maihao ki ngā wheako whakaipoipo tuimotu mā roto i, 

  • Ngā huihuinga
  • Te tere tere po
  • Ngā mīhini whakaranu takitahi 

He tohu tēnei kei te hiahia te tangata ki te taunekeneke i te ao tūturu i muri i ngā tau maha e piri ana ki ngā waea pūkoro. Ko te heke mai o te whakaipoipo ipurangi he nui ake ngā tauira ranu me ngā taupānga e tīmata ana i ngā hononga ipurangi engari e tere ana te akiaki i ngā tūtaki tuimotu. Ka taea hoki e ngā kaiwhakamahi te tumanako atu ki ngā āhuatanga whakaipoipo ataata. Nā te mate urutā i whakarite ngā kōrerorero ataata, ā, ka whakauruhia pea e ngā taupānga ngā huringa whakaipoipo ataata tere hei whakatāngata i te tukanga i mua i te tūtaki kanohi ki te kanohi.

Teití Online

4. Ngā whakapainga o te AI me te hangarau

Kāore e taea te kōrero mō te heke mai o te whakaipoipo ipurangi me te kore e whakahua i te kimi hoa e whakamahia ana e te AI. Kei te piki haere te haumi a ngā taupānga whakaipoipo ki te AI hei whakapai ake i ngā hoa. Ehara i te mea ko ngā rauropi taketake anake tā mātou e kōrero nei i konei, engari kei te whakamahi i te ako mīhini hei tātari i tō whanonga swipe, ngā karere, tae atu ki te momo kōtaha e noho roa ana koe ki runga hei tuku whakaaro hototahi ake. 

  • Kei te whakamātautau ētahi taupānga i ngā karetao kōrerorero AI ka taea te whakaako i ngā kaiwhakamahi ki te tīmata kōrero, ki te mahi rānei hei hoa AI hei whakaharatau i te takaro.
  • Tērā pea ka āwhina te AI mohio kare ā-roto ki te tautuhi i te wā e memeha haere ana te kōrero, me te tuku tohutohu, te kite rānei i ngā karere whakatoi ka wawao mai.
  • Kei te kōrerohia anō hoki te whakamahi i te AI hei kimi i te tinihanga, te tohu i ngā kōtaha me ngā whakaahua kua tātarihia rawatia, ngā kōrero koretake rānei hei whawhai i te hopu ika. 

Ahakoa he maha ngā huarahi whakahihiri a te AI hei whakapai ake i ngā taupānga whakaipoipo kia mōhio ake, kia haumaru ake hoki, me āta whakahaere hoki. Mēnā ka tutuki taua taurite, ka taea e te AI te whakahaere i te wheako whakaipoipo kia māmā ake. Whakaarohia he taupānga e ako ana i ō hiahia pono i roto i te wā, ā, ka āta whakatutuki haere i ngā mea e hiahiatia ana. ngā whakataetae kounga pai ake, ā, ka wātea koe i te huringa o ngā swipe mutunga kore. Tērā pea ka taea e tēnei momo auahatanga te whakaoho anō i te whakapono o ngā kaiwhakamahi ka taea e ngā taupānga whakaipoipo te arahi ki ngā whanaungatanga whai tikanga me te kore e nui te mahi.

He aha ngā mea e whakakitea mai ana e ēnei āheinga i te ao o te whakaipoipo ipurangi ki a tātou: Ko te heke mai o te whakaipoipo ipurangi he whakatikatika pea i te huihuinga swipe o te tekau tau kua hipa. Ka kite tātou i ngā hoahoa whai whakaaro, e aro ana ki te tangata, ahakoa mā roto i ngā momo whakaipoipo puhoi, te hanga hapori, ngā wheako ārahi rānei. Ka ngana ngā taupānga ki te whakaatu kei te whakatairangahia e rātou te oranga o ngā kaiwhakamahi. Ka noho tahi ngā papaaho motuhake me ngā whakaurunga o te ao tūturu me ngā tauira taupānga whakaipoipo tuku iho. 

FAQs

1. E hia ngā tāngata e whakamahi ana i ngā taupānga whakaipoipo i te tau 2025?

I te tau 2025, kua noho ngā taupānga whakaipoipo hei āhuatanga puta noa i te ao, neke atu i te 350 miriona ngā kaiwhakamahi hohe puta noa i te ao. Kua tata rua te pikinga o tēnei tau ki te whakataurite ki te mutunga o te tekau tau atu i 2010. Ahakoa kei te kaha tonu te whiwhinga moni a Amerika Te Raki me Ūropi, ko Āhia-Moananui-a-Kiwa me Āwherika ngā mākete tino tere te tipu mō te whakaipoipo ipurangi. Ahakoa tēnei turanga kaiwhakamahi nui, e kī ana ngā rangahau hou kua tau te whai wāhi ki ētahi mākete, me ētahi kaiwhakamahi e okioki ana nā te ngenge, te pouri rānei ki te ahurea swipe-based.

2. E āwhina ana rānei ngā taupānga whakaipoipo i te tangata ki te kimi whanaungatanga pumau?

Ae, ka taea e ngā taupānga whakaipoipo te arahi ki ngā whanaungatanga whai tikanga, engari he iti iho tonu te reiti angitu i tā te tini e whakaaro ana. E whakaatu ana ngā rangahau he 8–13% noa iho o ngā tāne me ngā wāhine takatāpui me te 24% o ngā tāne me ngā wāhine LGBTQ+ e tūtaki ana ki ā rātou hoa mā roto i ngā taupānga. I te US, tata ki te 10% o ngā pakeke kua moea e kī ana i tūtaki rātou ki tā rātou hoa rangatira ipurangi. Ahakoa ka taea e ngā taupānga whakaipoipo te hanga hononga pono, ko te nuinga o ngā tāne me ngā wāhine e tūtaki tonu ana mā roto i ngā tikanga tuku iho pēnei i te hoa, te mahi, ngā huihuinga pāpori rānei. 

3. He aha te take e tino ngenge ai te tini o te tangata i ngā taupānga whakaipoipo?

Kua noho te ngenge o ngā taupānga whakaipoipo hei take nui, inā koa i waenga i te Gen Z me te hunga millennial. Tata ki te 78–80% o ngā kaiwhakamahi e kī ana kua ngenge rātou i te koretake o te kare ā-roto nā te swipe mutunga kore, te ghosting, me ngā taunekeneke papaku. Ko te huringa auau o te hanga hoa e memeha ana ka ahua ngoikore ake i te whakahihiri. He maha hoki ngā tāngata e kī ana he iti te whakaaro ki a rātou anō me te pouri mō te whakaipoipo i muri i te whakamahinga roa o te taupānga. Ko tēnei ngenge tētahi take i puhoi ai te tipu o ētahi mākete, me te take hoki e huri ai te nuinga o ngā taupānga ki ngā wheako whakaipoipo kounga-kounga.

4. Ko ēhea ngā taupānga whakaipoipo e ārahi ana i te mākete i te tau 2025?

Ko Tinder tonu te taupānga whakaipoipo nui rawa atu, e 30% o ngā moni whiwhi o te ao, ahakoa kua tino puhoi tōna tipu. He rerekē, kei te piki haere te tipu o Hinge, me te pikinga o te moni whiwhi mā te 38% i te tau 2024, nā tōna tūranga hei taupānga e aro ana ki te whanaungatanga. Ahakoa te rongonui o Bumble, kua pūrongo tata nei te hekenga o te moni whiwhi me te whai wāhi a ngā kaiwhakamahi. Kei te tupu tonu ngā taupānga motuhake pērā i a Grindr i roto i ngā hapori pono engari kei te iti haere tonu te wāhi mākete whānui. E whakaatu ana ēnei au i te kanorau o te umanga, me ngā taupānga rerekē e aro ana ki ngā hiahia rerekē a ngā kaiwhakamahi.

5. He aha te āhua o te heke mai o te whakaipoipo ipurangi?

Ko te wāhanga e whai ake nei o te whakaipoipo ipurangi ka arotahi ki ngā hononga ā-whakaaro, kaua ko te swipe mutunga kore noa iho. Kei te neke kē ngā taupānga pēnei i a Hinge me Bumble ki te kounga kaua ki te rahinga, mā te whakamahi i ngā tohu me ngā pātai ārahi hei whakatenatena i te taunekeneke hohonu. I taua wā anō, ka nui ake te mahi a te AI ki te whakapai ake i ngā taurite, te tohu i ngā kōtaha rūpahu, me te āwhina i ngā kaiwhakamahi kia rere tonu ngā kōrero. Ka kite anō hoki tātou i ētahi atu taupānga motuhake e aro ana ki ngā hapori motuhake, me ngā whakaurunga tuimotu pēnei i ngā pō whakaipoipo tere, i ngā huihuinga rānei. E oati ana te heke mai i te taurite o te hangarau me ngā hononga tūturu.

Tohutohu Matua

  • Ngā taupānga whakaipoipo mā te maha: 350M+ ngā kaiwhakamahi e whiwhi ana i te ~$6B ia tau. Tērā pea ka eke te mākete ki te $17B i te tau 2030, engari kei te memeha haere te whai wāhi atu.
  • Te mahi a ngā kaiārahi ahumahi: Kei a Tinder te ~30% o ngā whiwhinga moni engari i mutu te tipu, i te mea i piki ake a Hinge mā te 38% i te tau ki te $550M i te tau 2024
  • Ngā whanonga a ngā kaiwhakamahi: 78% e kī ana he ngenge te swipe. I heke te whakamahinga a ngā pakeke o te US mai i te 18% i te tau 2019 ki te 15% i te tau 2022. Ko ngā whakatau tere me ngā "icks" ka akiaki i ngā swipe
  • He iti noa te reiti angitu: 8–13% noa iho o ngā tāne takatāpui me te 24% o ngā tāne takatāpui+ e tūtaki ana i runga i ngā taupānga. He onge tonu ngā taunga whai tikanga.
  • Te tirohanga ā-mua: Ka neke ngā taupānga ki te whakaipoipo ā-tauira, ngā āhuatanga AI, ngā tūāpapa motuhake, me ngā huihuinga tuimotu hei pupuri i te whai wāhi

Thoughts Final

Kāore te whakaipoipo ipurangi e memeha haere. Inaa, kei te tipu haere tonu. Engari ko te tau 2025 te tohu i tētahi huringa nui i roto i te huarahi e whakatata atu ai tātou ki tēnei. E whakaatu ana ngā tatauranga mō ngā taupānga whakaipoipo i tētahi umanga e tino angitu ana i te tauine, engari kei te kaha haere ki te whakatau i te taumata o te whai wāhi me te ngenge o ngā kaiwhakamahi. Kua eke pea te maha o ngā tāngata e whakamahi ana i ēnei taupānga ki tōna taumata teitei, engari ko te hunga e whakamahi ana i ēnei taupānga ka hiahia ki tētahi wheako pai ake, hauora hoki. I te heke mai, ko te āhua o ngā taupānga whakaipoipo ka aro pea ki te kounga, te whakatipu i ngā hononga pono me te aro ki ngā pānga hauora hinengaro o te whakamahi i te whakamahi i te taupānga. I tēnei wāhanga e whai ake nei, ka inehia te angitu o ngā taupānga whakaipoipo ehara i te mea ko te moni whiwhi, ko te maha rānei o ngā kaiwhakamahi anake, engari ko te hanga hononga whai tikanga me te kore e pau te tangata.

Ngā Tūponotanga o te Teití Ipurangi i te Tau 2025 me pēhea te karo i aua tūponotanga

Te Toi o te Teití Ipurangi: Te Whakatere i te Ao o ngā Taupānga me ngā Paetukutuku

Me pēhea te tūtaki ki te tangata me te kore he taupānga whakaipoipo – Bonobology.com

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